In this powerful episode of Culture Builders, LL Cool J shares his deep insights into hip hop’s evolution and the importance of honoring its legacy. From creating timeless hits to launching Rock The Bells, LL breaks down why veteran artists should continue to thrive alongside new talent. He passionately speaks about the need for the music industry to embrace both established legends like himself and emerging artists, just like rock stars such as Mick Jagger. LL also highlights how Rock The Bells is helping elevate hip hop’s heritage, ensuring its influence spans generations.